BIC Sup & Kayak -Tahe

BIC SPORT BECOMES TAHE

TAHE is the new name for BIC Sport. Tahe Outdoors is an Estonian heritage outdoor company and purchased BIC Sport from the larger BIC Group two years ago. The two parties saw the need to forge a new path for the brand and decided to lean on the Estonian company’s rich heritage as a launch pad. They keep the same omni-channel distribution framework and are still made in France with best eco practices their MO.

Tahe Outdoors was built in 1989 in Estonia. “TAHE” means “the will to succeed” in Estonian. Tahe Outdoors is now a European group dedicated to outdoor sports. It has developed the successful Core kitesurf brand and paddle maker Egalis. The Tahe Outdoors group’s financial stability is derived from a majority shareholding held by a Luxemburg fund manager, KJK. In 2019 KJK created KJK Sports, a new group containing all the individual brands and businesses in the KJK portfolio.