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Our privacy policy
1. Our core beliefs regarding user privacy and data protection
- User privacy and data protection are human rights
- We have a duty of care to the people within our data
- Data is a liability, it should only be collected and processed when absolutely necessary
- We loathe spam as much as you do!
- We will never sell, rent or otherwise distribute or make public your personal information
2. Relevant legislation
Along with our business and internal computer systems, this website is designed to comply with the following national and international legislation with regards to data protection and user privacy:
- UK Data Protection Act 1988 (DPA)
- EU Data Protection Directive 1995 (DPD)
- EU General Data Protection Regulation 2018 (GDPR)
- Australian Privacy Act 1988 (APA)
- US CAN-SPAM Act 2009 (CAN-SPAN Act)
- US Children's Online Privacy Protection Act 1998 (COPPA)
This site’s compliance with the above legislation, all of which are stringent in nature, means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well.
3. Personal information that this website collects and why we collect it
This website collects and uses personal information for the following reasons:
3.1 What we collect
We may collect the following information:
- Name, birth date, gender
- Contact information including email address and phone number
- Demographic information such as postcode, preferred language
- Other information relevant to customer surveys and/or offers
- Payement information : Credit card information are not stored on our system, but are directly transferred to our partner Postfinance that manages Visa, Mastercard, Amex, Postfinance etc.. payment method.
- All related purchases such as purchase date, invoicing date, shipping date, quantity and value or ordered items, and even unprocessed check-outs.
- Information about newsletter preferences.
- After sales claims and other history.
For the exhaustive list of cookies we collect see the List of cookies we collect section.
3.2 What we do with the information we gather
We keep your datas for undefined duration as far as commercial relationaship is expected. We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- Warranty of purchase products
- Internal record keeping.
- We may use the information to improve our products and services.
- We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
3.3 Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
3.4 How we use cookies
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
3.5 Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
3.6 Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
- whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
- if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us.
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to us.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
3.7 List of cookies we collect
The table below lists the cookies we collect and what information they store.
| COOKIE name | COOKIE Description |
|---|---|
| CART | The association with your shopping cart. |
| CATEGORY_INFO | Stores the category info on the page, that allows to display pages more quickly. |
| COMPARE | The items that you have in the Compare Products list. |
| CURRENCY | Your preferred currency |
| CUSTOMER | An encrypted version of your customer id with the store. |
| CUSTOMER_AUTH | An indicator if you are currently logged into the store. |
| CUSTOMER_INFO | An encrypted version of the customer group you belong to. |
| CUSTOMER_SEGMENT_IDS | Stores the Customer Segment ID |
| EXTERNAL_NO_CACHE | A flag, which indicates whether caching is disabled or not. |
| FRONTEND | You sesssion ID on the server. |
| GUEST-VIEW | Allows guests to edit their orders. |
| LAST_CATEGORY | The last category you visited. |
| LAST_PRODUCT | The most recent product you have viewed. |
| NEWMESSAGE | Indicates whether a new message has been received. |
| NO_CACHE | Indicates whether it is allowed to use cache. |
| PERSISTENT_SHOPPING_CART | A link to information about your cart and viewing history if you have asked the site. |
| POLL | The ID of any polls you have recently voted in. |
| POLLN | Information on what polls you have voted on. |
| RECENTLYCOMPARED | The items that you have recently compared. |
| STF | Information on products you have emailed to friends. |
| STORE | The store view or language you have selected. |
| USER_ALLOWED_SAVE_COOKIE | Indicates whether a customer allowed to use cookies. |
| VIEWED_PRODUCT_IDS | The products that you have recently viewed. |
| WISHLIST | An encrypted list of products added to your Wishlist. |
| WISHLIST_CNT | The number of items in your Wishlist. |
3.8 Site visitation tracking
Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.
Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address which could be used to personally identify you but Google do not grant us access to this. We consider Google to be a third party data processor (see section 6.0 below).
GA makes use of cookies, details of which can be found on Google’s developer guides. FYI our website uses the analytics.js implementation of GA.
Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.
3.9 Our blog
You can use the comment function to comment on articles on our blog. This blog is hosted on our server and you need to be have created an account before to be able to leave a comment or to connect with your Facebook or Twitter account.
When you connect with your Facebook or Twitter account, we connect to the relevant social network’s server via our website and informs it that you are visiting our website to connect. This information will be associated with your Facebook, or Twitter account. When registering, Facebook or Twitter will send your user information to us. You can find more information about this by logging in using your Facebook or Twitter account. We have no influence on the volume of further data that is provided to Facebook or Twitter using the comment function and saved there. Facebook, Google+ or Twitter is solely responsible for this data processing.
For further information regarding the purpose and scope of data collection, and regarding the further processing and use of your data, Facebook or Twitter, see the privacy rules of the relevant service (see section 6.0).
3.10 Contact forms and email links
Should you choose to contact us using the contact form on our Contact us page or an email link, none of the data that you supply will be stored by this website or passed to / be processed by any of the third party data processors defined in section 6.0. Instead the data will be collated into an email and sent to us over the Simple Mail Transfer Protocol (SMTP). The SMTP servers used are protected by TLS (sometimes known as SSL) meaning that the email content is encrypted using SHA-2, 256-bit cryptography before being sent across the internet. The email content is then decrypted by our local computers and devices.
3.11 Email newsletter
If you choose to join our email newsletter, the email address that you submit to us will be forwarded to Mailpro who provide us with email marketing services. We consider Mailpro to be a third party data processor (see section 6.0 below). The email address that you submit will not be stored within this website’s own database or in any of our internal computer systems.
Your email address will remain within Maipro’s database for as long as we continue to use Mailpro’s services for email marketing or until you specifically request removal from the list. You can do this by unsubscribing using the unsubscribe links contained in any email newsletters that we send you or by requesting removal via email. When requesting removal via email, please send your email to us using the email account that is subscribed to the mailing list.
If you are under 16 years of age you MUST obtain parental consent before joining our email newsletter.
While your email address remains within the Mailpro database, you will receive periodic newsletter-style emails from us.
4. How we store your personal information
As detailed in section 3.2 above, if you login / register on this website some personal information will be stored within this website’s database. This is currently the only occasion where personal data will be stored on this website. This data is currently stored in an identifiable fashion; a limitation of the content management system that this website is build on (Magnento CMS). In the near future we aim to change the storage of this data to a pseudonymous fashion meaning that the data would require additional processing using a separately stored ‘key’ before it could be used to identify an individual.
Pseudonymisation is a recent requirement of the GDPR which many web application developers are currently working to fully implement. We are committed to keeping it as a high priority and will implement it on this website as soon as we are able to.
5. About this website's server
This website is hosted by Hetzner in Germany Region data centre located in Falkenstein.
All traffic (transferral of files) between this website and your browser is encrypted and delivered over HTTPS.
6. Our third party data processors
We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out in section 2. All of these third parties are based in the USA and are EU-U.S Privacy Shield compliant.
- Google (Privacy policy)
- Mailpro (Privacy policy)
- Facebook (Privacy policy)
- Twitter (Privacy policy)
- Postfinance
7. Data breaches
We will report any unlawful data breach of this website’s database or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.
8. Changes to our privacy policy
This privacy policy may change from time to time inline with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes. Specific policy changes and updates are mentioned in the change log below.
8.1 Change log
04/06/2018 - Privacy policy instigated
8.2 Contacting us
If there are any questions regarding this privacy policy, you may contact us using the contact form: